A good SMS says who you are, what is happening and what the customer should do, in as few words as possible. Here are five templates you can copy. Replace the words in brackets with your own details.
1. Welcome message
Welcome to [Business], [Name]! Thank you for joining us. Questions? Call [phone]. Reply STOP to opt out.
Send it right after someone signs up. It confirms their number works and starts the relationship well.
2. Order confirmation and delivery update
[Business]: Your order #[number] is confirmed. We will send another message when our rider is on the way.
Your order #[number] is out for delivery. Our rider [Name] will call you on [phone] when he arrives.
Customers who know where their order is call you less and trust you more.
3. Payment received
[Business]: We received GHS [amount] on [date]. Thank you! Your receipt number is [number].
Always include the amount, the date and a reference. It prevents arguments later.
4. Appointment or event reminder
Hi [Name], a reminder that your appointment is [day] at [time] at [place]. Please arrive 10 minutes early. Call [phone] to reschedule.
Send it the day before. If it matters a lot, send a second one on the morning.
5. Special offer
[Business]: [Offer] this [days] only. Show this message at [place] to claim it. Reply STOP to opt out.
Give a clear deadline and one simple action. Only send it to people who agreed to receive offers.
Tips for writing your own
- Start with your business name so people know who it is from.
- Put the most important detail first.
- Stay under 160 characters when you can. Longer messages are split into parts and each part uses one credit. Emojis and special characters make each part shorter.
- Give one clear next step: call, reply or visit.
- For marketing messages, always add a way to opt out.
Ready to send? Create your account and send your first message today.